https://www.loom.com/share/b692ca76dd3849168c9d614e91b110f6
Show Two Identical Things → Reveal The Difference → Explain The Difference → Connect → The Takeaway
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Just like identical twins who make different life choices and end up in completely different places, you're showing two things that look the same but produce wildly different results. Your brain expects identical things to perform identically - so when you reveal the gap, it creates a "wait, what?" moment they can't ignore.
Click here for the visual example.
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Show a visual with two things side by side that look the same. Both should be visible on screen simultaneously while you talk.
How to set this up:
Template: [Visual showing two identical things] "These look the same, don't they?"
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Example: [Visual: Two identical $100 bills side by side]
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Tell them the 2 identical things are wildly different even though they look the same. Use specific numbers to make the gap shocking.
Template: These are [explain that there is no obvious difference, this is the same product/person/visual] but [point out a drastic difference using shocking numbers]
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Example: These are two $100 bills but when you put this one in a savings account for 30 years, it's worth $180 and if you put this one in an index fund for 30 years, it's worth $1,745.
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Break down what's actually different. Walk through the specific changes, swaps, or hidden variables. If the explanation is complex, you can break this into multiple parts.
Template: [Name the difference/concept] + [List 2-4 specific A vs B comparisons with concrete details] + [Reveal the impact or why the difference matters]
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Example: The difference is called compound growth rate. A savings account gives you about 2% interest per year, barely keeping up with inflation. An index fund like the S&P 500 averages 10% per year over 30 years. That 8% gap doesn't sound huge, but time turns it into massive wealth. Your savings account adds $2, then $2, then $2 every year. Your index fund earns money on top of money, your gains start making their own gains, growing faster every single year.
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Connect it to their goal or problem. Show them why this difference should matter to them personally.
Template: This is what's stopping you from [achieving your goal]. If you've been [doing what you think is the best thing to achieve your goal but it’s not working out] it's because you're [you're missing Y]
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Example: This is what's stopping you from building real wealth. If you've been saving money for years and your account barely grows, it's because you're not making your money work for you.
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Give them the actionable insight or guiding principle they can apply.
Template: [Guiding principle or direct action]. [Optional: Follow/save for more]
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Example: Keep 3-6 months of expenses in savings for emergencies, then move everything else into a low-cost index fund and let it grow. Follow for more money tips like this.
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This template requires a strong visual where both things are on screen at the same time. The things you're comparing must look identical, if they're visibly different from the start, the paradox doesn't work. The outcome difference should to be dramatic with specific numbers, not just "better."
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