https://www.instagram.com/reel/DORkVx0jdVc/?utm_source=ig_embed
| SECTION | SCRIPT LINE |
|---|---|
| Show Two Identical Things | [Visual: Same video playing twice side by side with view counts] |
| Reveal Shocking Difference | "This is the exact same video. But the second time I posted it, it got 11 times more views, and the reason has nothing to do with the video itself. Trust me, this is going to save you months of frustration" |
| Explain What Changed | "The first video was posted on TikTok, and the second was posted on Instagram, but TikTok and Instagram don't agree on what good content is" |
| Connect | "So if you've been posting for months and your views look like this, it's because you're not adapting to the rules of each platform" |
| Explain What Changed (continued) | "On Instagram, low production is seen as low effort, but on TikTok, low production is seen as authentic. If you want to grow on Instagram, use cinematic lighting like this, multiple angles and big cinematic fonts. If you want to grow on TikTok, strip all of that away. This same polished video looks like an ad on TikTok. So use natural lighting like this, simple captions, and talk straight to the camera" |
| Takeaway | "Instagram videos should feel carefully planned, and TikTok should feel like you just came up with it" |