A Value Anchor is the line right after your hook that emotionally commits the viewer to watching. It makes scrolling away feel like a stupid risk.

Here’s a list of all 4 types + real examples:

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SOCIAL PROOF

Social Proof establishes credibility by showing results, experience, volume, or time spent. Makes viewers trust what comes next.

• Examples:
• Viral Video Examples: </aside>

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2. STAKES

What it does: Highlights what they'll lose from scrolling OR what they'll gain from staying. Makes it personal.

• Examples:
• Viral Video Examples: </aside>

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3. OBJECTION BREAK

Here you call out what your viewer's already thinking before they dismiss you. This addresses their skepticism or predicts their assumptions.

• Examples:
• Viral Video Examples: </aside>

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4. CHALLENGE

This questions their current knowledge or approach, making them think "Wait, was I wrong about this?". Creates doubt that needs to be resolved.

• Examples:
• Viral Video Examples: </aside>

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If you'd rather use plug 'n play full video templates than figure this out yourself, here are 3 FREE ones:

→ CLICK HERE

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