| Hook Template | Why does this work? | Video Link |
|---|---|---|
| “Maybe the reason why your [problem area] isn’t improving isn’t because of [surface-level reason], it’s because [industry / system / deeper cause] doesn’t actually want you to fix it.” | You think you're failing because you suck. But this says "no, the system is rigged against you." Takes the blame off you and makes you angry at whoever's making money from your problem. | https://www.instagram.com/p/DLpWCkkAfcf/ |
| “If your [object / body part / situation] looks like this or like this, you’re not [common assumption], you’re probably just [actual reason].” | Shows you a picture and says "what you think this means is wrong." You immediately look at yourself to see if you've been reading the signs wrong your whole life. | https://www.instagram.com/p/DNHKmlgSda2/ |
| “time for some unlearning. nobody’s naturally good at [thing]. people either learned how to [handle it] or they didn’t.” | You think "I'm just naturally bad at this." But this says "natural talent doesn't exist." If it doesn't exist, then you can actually learn it - your excuse just died. | https://www.instagram.com/p/DNgjCMfpe7r/ |
| “things i’d never buy as a [profession].” | You trust experts. So when an expert says "I'd never buy this," you think "oh shit, what do they know that I don't?" Makes you scared you've been buying the wrong stuff. | https://www.instagram.com/p/DJJyOc9pnow/ |
| I’m [age / status], and I’m about to destroy every excuse you’ve ever told yourself for why you’re still [negative state]. | They have your same problems but they succeeded anyway. Makes your excuses look weak. You're curious if they'll actually call out the lies you tell yourself. | https://www.instagram.com/p/DKPXTz3R0Gi/ |
| “Is it possible to [achieve goal 1] and [achieve goal 2 / seemingly contradicting GOAL 1] without [common negative trade-off] and do it all before [timeframe]?” | You think you can't have both. But this asks "what if you can?" Makes you curious if you've been accepting a fake rule. | https://www.instagram.com/p/DJ2EB4quidE/ |
| “If you’re doing [X] because you think it’s helping you, you’re actually [insert shocking negative consequence].” | You think this thing is good for you. But it's secretly hurting you. Makes you panic about what damage you've been doing without knowing. | https://www.instagram.com/p/DMbDyPYhSx2/ |
| “Can you turn [insert problem] into [insert solution].” | You see this thing as purely bad. But this asks if it could actually help you. Makes you reconsider if you've been treating a strength like a weakness. | https://www.instagram.com/reel/DE0EGWWyS0c/ |
| “How about we normalise telling people that they’re [insert problem].” | You think being polite is being helpful. But this says brutal honesty is actually more helpful. Makes you feel like "finally, someone's real.” | https://www.instagram.com/reel/DI_LdoDoQeh/?utm_source=ig_embed |
| “This [show object] is actively poisoning [insert target].” | You think this everyday thing is harmless. But it's secretly hurting you. Makes you check right now if you're being poisoned. | https://www.instagram.com/reels/DNGjomJudsm/ |
| “[Insert number] things just happened this week in the [insert industry] that I think literally every single one of us should be paying attention to.” | You think you're up to date. But important stuff happened THIS WEEK that you missed. Makes you feel behind and scared of what else you don't know. | https://www.instagram.com/reels/DPhZFonDfIk/ |
| “The fastest way to [insert desire] isn’t [insert common advice], the fastest way is actually to [insert actual solution].” | You think you're taking the fast route. But you're actually taking the slow route. Makes you feel like you've been wasting time. | https://www.instagram.com/reel/DOsM0wpkk5u/?igsh=NnlwdThyanIzbzU2 |
| "If I had just [small amount of money/time] to [achieve goal], here's how I'd break it down. And this is coming from a dude that [humble/relatable past] to now [impressive current status].” | You think "I need way more money/time to succeed." But they started with exactly what you have and won. Kills your resource excuse. | https://www.instagram.com/p/DMbeZnEt5Lz/ |
| “Unless you want to destroy your [insert body part/ability], I want you to take 60 seconds to do this before you get on your [insert device/activity] every single time.” | ||
| You think what you're doing is fine. But it's causing permanent damage. The fix is only 60 seconds though, so NOT doing it seems stupid. | https://www.instagram.com/reels/DMAjZ1EBN1a/ | |
| “You wanna know the most evil reason [insert specific topic] isn’t [insert common misconception/accusation]?” | ||
| You think people just disagree innocently. But this says someone is intentionally lying for money or power. Makes you curious what corrupt truth they're hiding. | https://www.instagram.com/reels/DRnxK27EdM2/ |
<aside>
Now you know got some killer hooks that stop the scroll and make people hear you out.
The next piece is you need content that positions you as the obvious choice and turns your viewers into buyers.
If you want a shortcut to the full content system, welcome to Katalyst - my private 1:1 coaching program.
I've opened up a few spots this month, DM me "Katalyst" and we'll see if you’re a fit.
</aside>